# Brand and asset guidance

Supplied identity assets and interface references. Reference date: 29 September 2026.

## The identity that stays

Use the supplied TVMOUNT.AU wordmark. Keep TV Mount Australia distinct from other businesses. The lettering is artwork: do not recreate it as live text, stretch it, recolour it or replace it with an invented icon.

The resource library includes the existing wide PNG, extended 5:4 artwork, compact PNG and the implemented WebP wordmark. PNG/WebP files are raster artwork, not vector masters. No original SVG, editable logo file or complete logo typeface specification has been supplied.

## Logo use

- Use the horizontal artwork for navigation, documents and wide placements.
- Use the extended artwork only where its generous background fits the composition.
- Keep the logo readable at its intended size and retain its native aspect ratio.
- The compact PNG has limited resolution. Do not enlarge it for print or large displays.
- Retain the supplied blue/navy background; no transparent or reversed master is being represented as available.

## Colour and type references

The artwork contains blue and very dark navy. The palette panel labels sampled artwork colours separately from interface colour references. Use the supplied artwork rather than recolouring the logo to match an interface token.

The library includes Figtree for navigation and reading text and Special Gothic Condensed One for display headings. Both are distributed with their SIL Open Font License files. These are interface type references; the logo lettering is supplied artwork, not a font recreation.

## Images and proof

Use authorised genuine installation evidence where available. Describe what can actually be verified. Stock or generated scenes may explain a setup, but must not be presented as completed customer work. Customer/project photos are not included in this public pack without explicit publication permission.

Keep each marketing page's hero image and first impression distinct. Utility and legal pages should prioritise comprehension rather than decorative photography. Shared logo, typography, colour and hero structure keep the experience consistent while distinct photographs and content make each page recognisable.

## Sources and reuse

The three PNG files were supplied on the existing TV Mount resource hostname and retrieved on 29 September 2026. The WebP wordmark comes from the existing TV Mount website asset. Exact origins, dimensions, checksums and status are recorded in the release manifest. Logo use is restricted to authorised TV Mount work; this is not a public-domain asset licence.

- [TV Mount Australia](https://tvmount.au/)
- [Original resource logo](https://resource.tvmount.au/logo.png)
- [Original extended artwork](https://resource.tvmount.au/logo-extended.png)
- [Figtree source](https://github.com/erikdkennedy/figtree)
- [Special Gothic Condensed One source](https://github.com/AlistairMcCready/Special-Gothic/)